Can Your Customers Trust You?

Can Your Customers Trust You?

Tweet If I were a customer looking at your website, would I feel safe about handing over my money to you? TRUST is a MAJOR issue online when it comes to Online Payments.. (and even submitting emails for that matter!) And for good reason. Lots of credit card and identity theft goes on, among other scams.. I had to shut down a pretty big site of mine a couple of years ago because there were too many people using fake Paypal accounts to purchase. Just a…

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Answer These Three Questions And You Can Sell Anything

Answer These Three Questions And You Can Sell Anything

Tweet Would you like to know the formula for selling anything? Human nature is pretty predictable. We’re skeptical and careful creatures by nature. Maybe we got the sense to watch “out for predators” (scammers) when we were cavemen and had to protect ourselves and family from bears, saber-tooth tigers and pterodactyl. There are 3 big questions that go through your prospects mind when it comes to a buying decision. If you can answer these questions, you’ve pretty much got them…

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52 Persuasion Triggers

52 Persuasion Triggers

Tweet Isn’t it amazing that we can stimulate or “trigger” emotions in our prospects using stories, words, images and phrases on a page? I think that is totally mind-blowing! With stories, and certain words and phrases cleverly strung together in the right places in our sales copy, we can trigger a thought or an emotion in our prospect, almost like we’re hypnotizing them, and get them to make a decision, which in most cases, is to pull out their credit card…

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How To Turn Cold Prospects Into Loyal Fans

How To Turn Cold Prospects Into Loyal Fans

Tweet Think of marketing like dating. It’s a two-way street. You’re the go-getter marketer, asking for the date (sale). If you don’t want to get slapped in the face with rejection over and over, you need to go at it with a bit of strategy. Man I wish I knew about strategy when I was 18! The thing you’ve got to know is that it takes time and some strategic steps to warm up your prospect. The steps are basically: 1) Making a…

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Using Storytelling In Your Copy To Sell More

Using Storytelling In Your Copy To Sell More

Tweet When it comes to selling and promoting products, there are a number of tactics that you can use to help sell more, and the most known one is to utilize the power of storytelling. There are a number of advantages you’ll find with this method, and adding in a personal touch can really get the customers on your side and realizing that you can relate to what they are going through. Why Does Storytelling Work? There are a few…

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