Copywriting For Beginners

As a beginner online marketer or affiliate marketer you are probably coming to realize that you need to write more persuasive copywriting for your email ads and other promotional material so you can sell more stuff and make more money.

Learning copywriting for beginners isn’t that hard. The basics of copywriting are easy to undertand and you’ll see that they make sense.

Here are a few essential copywriting for beginners tips…

  • Benefits. And lots of them! The people you are trying to sell to are only interested in one thing..and that’s W.I.I.F.M. (what’s in it for me). So make sure you are highlighting the benefits of the product or service.
  • Use the words “You” and “I”. Some copywriters will say that you should strictly use “you” and never use “I” in your copywriting. I would say that “I” is just as important because it gives the reader a feeling that a real person wrote the letter. Of course you need to address them as “you” when you are telling them the benefits for example “this is what it can do you for you!”
  • Make it easy to read. The layout of any piece of copywriting must be easy to read and understand. People don’t want to spend time reading trying to work out what your offer is all about. Don’t write long sentences, don’t use words that only brain surgeons and physics professors can understand.
  • Strong call to action. Once you present your offer, you need to tell them exactly what to to get it…and why they need to get it now! Tell them to “order now”, or “click on this link now” and tell them how horrible their life will be if they don’t! Your chances of getting those who don’t take action the moment they see it to come back at a later date and take it are extremely low (less than 0.5%) so make your first chance count!

These are the most important copywriting for beginners tips I think will help you the most when you are just starting out.

There are many more elements to learn about sales letters and email copywriting and you can learn about them when you download my free copywriting tips report.

And please leave your comments below….feel free to add any more tips on copywriters for beginners you want to share.

Stuart Stirling