52 Persuasion Triggers

Isn’t it amazing that we can stimulate or “trigger” emotions in our prospects using stories, words, images and phrases on a page?

I think that is totally mind-blowing!

With stories, and certain words and phrases cleverly strung together in the right places in our sales copy, we can trigger a thought or an emotion in our prospect, almost like we’re hypnotizing them, and get them to make a decision, which in most cases, is to pull out their credit card and buy on the spot.

Here is a list of 52 persuasion triggers that stir up emotion and/or help create a certain state of mind. A big shout out goes to Dave Newton for this, because I stole (with permission ūüôā ) from his Facebook wall.

1. Agitate Problem
2. Authority
3. Bonus Pile-On
4. Celebrity
5. Common Enemy
6. Comparison (contrast)
7. Consistency
8. Consumption
9. Credibility
10. Curiosity
11. Damaging Admission
12. Dare
13. Demonstration
14. Education
15. Empathy
16. Establish Value
17. Exclusivity
18. Expertise
19. Familiarity (repetition)
20. Future pacing (involvement)
21. Gradualization
22. Guarantee
23. Harmonize (Yes momentum)
24. Herd mentality
25. Honesty/Integrity
26. Instant Gratification
27. Intimidation
28. Justify with logic
29. Languaging
30. Likeability
31. Linking
32. Logical fallacy of false dilemma
33. Mental engagement
34. Nostalgia
35. Objection resolution
36. Open Loop (Zeigarnik Effect)
37. Patterning
38. Personality
39. Personalization
40. Presupposition
41. Proof of claims
42. Rapport
43. Reason Why
44. Reciprocity
45. Reframing
46. Regret
47. Satisfaction conviction (risk reversal)
48. Scarcity
49. Simplicity
50. Social proof
51. Specifics
52. Storytelling
53. Takeaway (Halbert style)
54. Technical explanation
55. Trivialize price

This is not particularly a list of ‘trigger words’, but rather a list of themes, stories, mindsets and emotions you can embed into your sales letters and advertisements to provoke the emotions, and ultimately a buying decision in your prospect.

Using triggers to stir up emotions and ideas in your prospects mind IS the ONLY way to write effective copy. So I strongly suggest you study and apply these into your marketing.

Stuart Stirling

How To Turn Cold Prospects Into Loyal Fans

Think of marketing like dating.¬†It’s a two-way street.

You’re the go-getter marketer, asking for the date (sale). If you don’t want to get slapped in the face with rejection over and over, you need to go at it with a bit of strategy.

Man I wish I knew about strategy when I was 18!

The thing you’ve got to know is that¬†it takes time and some strategic steps to warm up your¬†prospect.
The steps are basically:

1) Making a good impression

2) Show them¬†you’re interested in them (show you care).

3) Get them to make a micro-commitment

4) Ask for the sale

5) Follow up if you ever want to see their face (and their credit card again)

In other words, take it step by step, help others first and ask for a sale later.

The mistake I see too many new comers to internet marketing is they go into robot sales pitch mode and just try to sell, sell, sell (or take, take, take) without warming up their prospect enough first.

Think about this…

How much easier would it be to get someone to ¬†say ‘yes’ to a date (or to purchase your product) if you’ve gotten to know them a little first, asked them about them instead of talking only about you and your wonderful product?

In the dating scene, you would send them a letter or a small gift or talk with them on the phone.

With marketing and selling, ¬†give your prospects something that helps them,¬†makes them smile, gets closer to reaching their¬†goals… (whether it’s to lose weight or make money¬†or learn how to speak Japanese – Hai!)

This is the real magic of converting someone into a loyal customer.

Why does it work so well?

They’re going to remember you¬†and your little courtesy,¬†and when you ask for something down the road¬†later, like a purchase, they’re going to feel somewhat¬†inclined to give back.

I don’t know why or how this works.. it’s just the universal¬†law of “reciprocation”.. but it just does.

Try it out. Add some value to your marketplace –¬†publish a free¬†tutorial, article or give away a free ebook¬†download..¬†without even asking¬†for a thing in return.

Then share it with as many people in your niche you know…¬†in FB groups, forums, bloggers,¬†list owners, site owners..

Then wait and see how much comes back to you.

The more you give, the more you receive, and often you get less than you give so you have to give big!

Stuart Stirling