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Month: March 2014

52 Persuasion Triggers

52 Persuasion Triggers

Tweet Isn’t it amazing that we can stimulate or “trigger” emotions in our prospects using stories, words, images and phrases on a page? I think that is totally mind-blowing! With stories, and certain words and phrases cleverly strung together in the right places in our sales copy, we can trigger a thought or an emotion in our prospect, almost like we’re hypnotizing them, and get them to make a decision, which in most cases, is to pull out their credit card…

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How To Turn Cold Prospects Into Loyal Fans

How To Turn Cold Prospects Into Loyal Fans

Tweet Think of marketing like dating. It’s a two-way street. You’re the go-getter marketer, asking for the date (sale). If you don’t want to get slapped in the face with rejection over and over, you need to go at it with a bit of strategy. Man I wish I knew about strategy when I was 18! The thing you’ve got to know is that it takes time and some strategic steps to warm up your prospect. The steps are basically: 1) Making a…

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