Browsed by
Author: Stuart

Yellow Highlighting – How Much Is Too Much?

Yellow Highlighting – How Much Is Too Much?

Tweet Yellow highlighting over words and phrases in your online sales letter IS a very effective way to get your message across with more impact. Yellow highlighting gives your page contrast and should be used with consideration. How much is too much? We have all seen a sales letter that looks like it was attacked by a 3 year old with a yellow high-lighter pen. Nearly every line has a word and every paragraph has a whole line highlighted! What…

Read More Read More

How a story will keep people reading your sales letter

How a story will keep people reading your sales letter

Tweet People love to hear and read stories. Take a movie for example. That’s just a story made into moving picture. A sales letter that incorporates a story will make an impact and get people to read your letter. Here’s why: Would you walk out of a movie half way through, before the story ends? Not likely. You want to keep watching to see what happens in the end. All of the highes onverting sales letters contain a story. But…

Read More Read More

Words That Trigger

Words That Trigger

Tweet Some words have more influence on a prospect than others. These are “trigger words” that work on the readers subconcious as he/she reads. If you can tap into your prospects mind and press their hot buttons using trigger words, then you can expect response to go up. It is considered an art – as is copywriting in general but when done right, is one element of copywriting that results levers on. A Short List Of Trigger Words There are…

Read More Read More

Writing Responsive Email Subject Lines

Writing Responsive Email Subject Lines

Tweet A bit part of marketing online is email marketing. I’m sure at some point in your career online, you will be sending out some sort of email promotion. To cut a long story short, a promo email is very much like a mini sales letter. You draw upon the AIDA system to get them interested and taking action. In most cases, that action will be to visit the sales page for the product you are promoting. But don’t let…

Read More Read More

Which Colors for Headlines?

Which Colors for Headlines?

Tweet Is RED the best color to use on a headline? Some copywriters swear by it. I would have to agree that red is the best color to use on a sales page’s headline. Here are my justifications for it. 99% of all the online sales letters use red so it’s the safe color to use. You can’t go wrong with red. Red stands out and you all know that that is what your headline has to do. In contrast,…

Read More Read More