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Category: Copywriting Lessons

Applying The KISS Factor To Your Copy

Applying The KISS Factor To Your Copy

Tweet It’s a problem a lot of marketers and copywriters face… Or maybe it’s just a habit of us humans – but we have a tendency to presume that everyone already knows what we’re talking about. In marketing, presumption is a huge killer! Just because you may be an expert, does NOT mean that everyone else is…not even those who you think are your perfect target market. So instead of presuming…it’s better to assume that people know much less than…

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