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Category: Copywriting Lessons

What is a Johnson Box and how do I make one?

What is a Johnson Box and how do I make one?

Tweet When I first started out creating sales pages for the web, I studied ebooks and listened to MP3 recordings. One of the things I heard copywriters talk about was this “Johnson box”. Of course I had no idea at first but I got it after a short search….probably the same way you have found this post! The What… A Johnson box is a design feature to make your sales page look more interesting. It’s simply a contrasting box made…

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Yellow Highlighting – How Much Is Too Much?

Yellow Highlighting – How Much Is Too Much?

Tweet Yellow highlighting over words and phrases in your online sales letter IS a very effective way to get your message across with more impact. Yellow highlighting gives your page contrast and should be used with consideration. How much is too much? We have all seen a sales letter that looks like it was attacked by a 3 year old with a yellow high-lighter pen. Nearly every line has a word and every paragraph has a whole line highlighted! What…

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How a story will keep people reading your sales letter

How a story will keep people reading your sales letter

Tweet People love to hear and read stories. Take a movie for example. That’s just a story made into moving picture. A sales letter that incorporates a story will make an impact and get people to read your letter. Here’s why: Would you walk out of a movie half way through, before the story ends? Not likely. You want to keep watching to see what happens in the end. All of the highes onverting sales letters contain a story. But…

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Words That Trigger

Words That Trigger

Tweet Some words have more influence on a prospect than others. These are “trigger words” that work on the readers subconcious as he/she reads. If you can tap into your prospects mind and press their hot buttons using trigger words, then you can expect response to go up. It is considered an art – as is copywriting in general but when done right, is one element of copywriting that results levers on. A Short List Of Trigger Words There are…

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Writing Responsive Email Subject Lines

Writing Responsive Email Subject Lines

Tweet A bit part of marketing online is email marketing. I’m sure at some point in your career online, you will be sending out some sort of email promotion. To cut a long story short, a promo email is very much like a mini sales letter. You draw upon the AIDA system to get them interested and taking action. In most cases, that action will be to visit the sales page for the product you are promoting. But don’t let…

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