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The Power of Words is Vastly Underestimated written by legendary copywriter Ted Nicholas

It’s a problem a lot of marketers and copywriters face… Or maybe it’s just a habit of us humans – but we have a tendency to presume that everyone already knows what we’re talking about. In marketing, presumption is a huge killer! Just because you may be an expert, does NOT mean that everyone else [...]

Yellow highlighting over words and phrases in your online sales letter IS a very effective way to get your message across with more impact. Yellow highlighting gives your page contrast and should be used with consideration. How much is too much? We have all seen a sales letter that looks like it was attacked by [...]

People love to hear and read stories. Take a movie for example. That’s just a story made into moving picture. A sales letter that incorporates a story will make an impact and get people to read your letter. Here’s why: Would you walk out of a movie half way through, before the story ends? Not [...]