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Yellow Highlighting – How Much Is Too Much?

Yellow Highlighting – How Much Is Too Much?

Tweet Yellow highlighting over words and phrases in your online sales letter IS a very effective way to get your message across with more impact. Yellow highlighting gives your page contrast and should be used with consideration. How much is too much? We have all seen a sales letter that looks like it was attacked by a 3 year old with a yellow high-lighter pen. Nearly every line has a word and every paragraph has a whole line highlighted! What…

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How a story will keep people reading your sales letter

How a story will keep people reading your sales letter

Tweet People love to hear and read stories. Take a movie for example. That’s just a story made into moving picture. A sales letter that incorporates a story will make an impact and get people to read your letter. Here’s why: Would you walk out of a movie half way through, before the story ends? Not likely. You want to keep watching to see what happens in the end. All of the highes onverting sales letters contain a story. But…

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