The Power of Words is Vastly Underestimated written by legendary copywriter Ted Nicholas

How to design your sales letter to keep readers interested. Design tips about text, color, white space, images and more.

Thanks for coming back! If you like what you see, please remember to Digg It, Tweet It and share this post on Facebook. Your friends will love you for it!We know that split testing is the best way to refine our sales copy to find the best converting letter.
But what are the things we need [...]

People love to hear and read stories. Take a movie for example. That’s just a story made into moving picture.
A sales letter that incorporates a story will make an impact and get people to read your letter.
Here’s why:
Would you walk out of a movie half way through, before the story ends? Not likely. You want [...]

A bit part of marketing online is email marketing. I’m sure at some point in your career online, you will be sending out some sort of email promotion.
To cut a long story short, a promo email is very much like a mini sales letter.
You draw upon the AIDA system to get them interested and [...]