Which Colors for Headlines?

Is RED the best color to use on a headline?

Some copywriters swear by it. I would have to agree that red is the best color to use on a sales page’s headline.

Here are my justifications for it.

  • 99% of all the online sales letters use red so it’s the safe color to use. You can’t go wrong with red.
  • Red stands out and you all know that that is what your headline has to do. In contrast, red on white surrounded with black text will stick out like dog’s balls.

There’s only 2 reasons, but for me, that’s all I need.

So are other colors ineffective?

No, I’m not saying that only red must be used in a headline. I have been sucked in to read some great headlines that have been in black and navy blue.

I would suggest that you avoid irregular colors. Pink, purple, yellow, green…you get my drift. You never see these colors because it’s obvious they don’t work. Don’t bother trying them-take my word for it.

A related point I may as well mention is whether or not to use “speech marks” around the headline.

I don’t have any proof to suggest either way is better but I can imagine that in the big picture, it doesn’t matter too much if you use them (“”) or not. It comes down to personal preference.

As for me, I like to use them. I think the headline stands out a little more with speech marks.

I’d love to hear your thoughts on this topic so please leave your comments below.


Stuart Stirling

“How to” Write Neck-Snapping Headlines

There is always so much fuss about the headline. That’s because they are vital to your copy.

A headline that captures your readers eyes and make them go “WHAT WHAT WHAT?!!?!” pretty much decides the fate of your sales.If you can do that, you’re 95% they way to hitting home sales.

Whether you are writing a web sales letter, magazine ad, email ad, direct mail, or a book title the first words that are visible MUST be able to capture and spike their interest level.

So what do you need to write to get their attention?

I and several other copywriters like to use “How to……” in their headlines.

By using “How to” you are encouraging them to seek further.

Obviously, they want to know how to do something or they would not be looking at your sales letter. So you reveal to them “how they can do it”.

The psychology is basic. People want to know “how things are done”. It’s just human nature. You see a magic trick, you want to know “how” they did it.

It stirs the curiosity so it’s a great way to start your copy. They will read further to untill they can find out “how” they can do it. Often the answer will lie on the other side of an order button 🙂

To good copy,

Stuart Stirling