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How To Turn Cold Prospects Into Loyal Fans

How To Turn Cold Prospects Into Loyal Fans

Tweet Think of marketing like dating. It’s a two-way street. You’re the go-getter marketer, asking for the date (sale). If you don’t want to get slapped in the face with rejection over and over, you need to go at it with a bit of strategy. Man I wish I knew about strategy when I was 18! The thing you’ve got to know is that it takes time and some strategic steps to warm up your prospect. The steps are basically: 1) Making a…

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