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52 Persuasion Triggers

52 Persuasion Triggers

Tweet Isn’t it amazing that we can stimulate or “trigger” emotions in our prospects using stories, words, images and phrases on a page? I think that is┬átotally mind-blowing! With stories, and certain words and phrases cleverly strung together in the right places in our sales copy, we can trigger a thought or an emotion in our prospect, almost like we’re hypnotizing them, and get them to make a decision, which in most cases, is to pull out their credit card…

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Words That Trigger

Words That Trigger

Tweet Some words have more influence on a prospect than others. These are “trigger words” that work on the readers subconcious as he/she reads. If you can tap into your prospects mind and press their hot buttons using trigger words, then you can expect response to go up. It is considered an art – as is copywriting in general but when done right, is one element of copywriting that results levers on. A Short List Of Trigger Words There are…

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