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We know that split testing is the best way to refine our sales copy to find the best converting letter.
But what are the things we need to split test on our sales letters?
If you really wanted to, you could go on split testing every element of a sales letter forever.
It depends on how far you want to take it, but for the sake of time and energy, let’s take a look at some of the most common areas of a sales letter that are split tested:
Headlines – wording, color, font, size/length.
Video/audio – compare results with and without.
Testimonials – with or without, many or few.
Graphics – with header graphic, without header.
Bonuses – with or without, many or few
Price – some people prefer the magic “7″ i.e. $17, $47 or the .95c option i.e. $19.95 $49.95
How many different versions of each you want to split test is up to you. Some marketers have experienced drastic results with just testing different headlines.
Most good website/affiliate scripts allow you to split test sales letters. If not, there are some stand alone split testing scripts and software available.
Some split testing software is cheap and some are expensive. But it’s a good idea to use split testing so you can constantly track and improve your sales letters’ conversion rates.
You’ll be leaving a lot of money on the table if you don’t.
Stuart Stirling
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Hi! My name is Stuart Stirling. I'm a copywriter, web marketer and I love teaching people how to do it too. I live in Japan, hence the name "Stu Sensei". Please subscribe to my 
Good post Stuart!
For those reading this, might suggest the first thing to try is to remove the graphic header (assuming you have one).
In more cases than not, that increases conversions BIG TIME!
February 23rd, 2009