Is RED the best color to use on a headline?

Some copywriters swear by it. I would have to agree that red is the best color to use on a sales page’s headline.

Here are my justifications for it.

  • 99% of all the online sales letters use red so it’s the safe color to use. You can’t go wrong with red.
  • Red stands out and you all know that that is what your headline has to do. In contrast, red on white surrounded with black text will stick out like dog’s balls.

There’s only 2 reasons, but for me, that’s all I need.

So are other colors ineffective?

No, I’m not saying that only red must be used in a headline. I have been sucked in to read some great headlines that have been in black and navy blue.

I would suggest that you avoid irregular colors. Pink, purple, yellow, green…you get my drift. You never see these colors because it’s obvious they don’t work. Don’t bother trying them-take my word for it.

A related point I may as well mention is whether or not to use “speech marks” around the headline.

I don’t have any proof to suggest either way is better but I can imagine that in the big picture, it doesn’t matter too much if you use them (“”) or not. It comes down to personal preference.

As for me, I like to use them. I think the headline stands out a little more with speech marks.

I’d love to hear your thoughts on this topic so please leave your comments below.

Thanks,

Stuart Stirling