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Month: February 2009

What To Test With Sales Letter Split Testing

What To Test With Sales Letter Split Testing

Tweet We know that split testing is the best way to refine our sales copy to find the best converting letter. But what are the things we need to split test on our sales letters? If you really wanted to, you could go on split testing every element of a sales letter forever. It depends on how far you want to take it, but for the sake of time and energy, let’s take a look at some of the most…

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How Increase Conversions By Using Scarcity

How Increase Conversions By Using Scarcity

Tweet It’s a well known fact about human nature that we don’t want to be left out or miss out on an opportunity. That’s where scarcity in your offer can pay off to increase sales conversions and opt-ins rates etc. In direct marketing and copy writing, there is no more powerful way to get prospects to buy now than to use scarcity. Of course your offer has to have the right mix of desire, value and other key factors to…

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