Isn’t it amazing that we can stimulate or “trigger” emotions in our prospects using stories, words, images and phrases on a page?
I think that is totally mind-blowing!
With stories, and certain words and phrases cleverly strung together in the right places in our sales copy, we can trigger a thought or an emotion in our prospect, almost like we’re hypnotizing them, and get them to make a decision, which in most cases, is to pull out their credit card and buy on the spot.
Here is a list of 52 persuasion triggers that stir up emotion and/or help create a certain state of mind. A big shout out goes to Dave Newton for this, because I stole (with permission 🙂 ) from his Facebook wall.
1. Agitate Problem
3. Bonus Pile-On
5. Common Enemy
6. Comparison (contrast)
11. Damaging Admission
16. Establish Value
19. Familiarity (repetition)
20. Future pacing (involvement)
23. Harmonize (Yes momentum)
24. Herd mentality
26. Instant Gratification
28. Justify with logic
32. Logical fallacy of false dilemma
33. Mental engagement
35. Objection resolution
36. Open Loop (Zeigarnik Effect)
41. Proof of claims
43. Reason Why
47. Satisfaction conviction (risk reversal)
50. Social proof
53. Takeaway (Halbert style)
54. Technical explanation
55. Trivialize price
This is not particularly a list of ‘trigger words’, but rather a list of themes, stories, mindsets and emotions you can embed into your sales letters and advertisements to provoke the emotions, and ultimately a buying decision in your prospect.
Using triggers to stir up emotions and ideas in your prospects mind IS the ONLY way to write effective copy. So I strongly suggest you study and apply these into your marketing.