People love to hear and read stories. Take a movie for example. That’s just a story made into moving picture.
A sales letter that incorporates a story will make an impact and get people to read your letter.
Would you walk out of a movie half way through, before the story ends? Not likely. You want to keep watching to see what happens in the end.
All of the highes onverting sales letters contain a story. But keep reading. Some copywriters think, “OK, I’ll write a story in the first half of the letter and that should do the trick.”
That’s good, but you can do better.
Think of the whole sales letter as a story. It has to flow. It has to make you want to keep scrolling to read. This is where I pay detail to sub headlines.
Most potential buyers won’t read your sales letter word for word. They will stop at headlines and boxes and the order button.
Tell your story through the headlines. Yes, you can still tell a detailed story at the beginning to spark that initial interest but keep it going throughout the whole page.
All the best,