There is always so much fuss about the headline. That’s because they are vital to your copy.
A headline that captures your readers eyes and make them go “WHAT WHAT WHAT?!!?!” pretty much decides the fate of your sales.If you can do that, you’re 95% they way to hitting home sales.
Whether you are writing a web sales letter, magazine ad, email ad, direct mail, or a book title the first words that are visible MUST be able to capture and spike their interest level.
So what do you need to write to get their attention?
I and several other copywriters like to use “How to……” in their headlines.
By using “How to” you are encouraging them to seek further.
Obviously, they want to know how to do something or they would not be looking at your sales letter. So you reveal to them “how they can do it”.
The psychology is basic. People want to know “how things are done”. It’s just human nature. You see a magic trick, you want to know “how” they did it.
It stirs the curiosity so it’s a great way to start your copy. They will read further to untill they can find out “how” they can do it. Often the answer will lie on the other side of an order button 🙂
To good copy,