Hi I’m Stuart Stirling. This is my first post on my new copywriting website www.BlingCopywriting.com
I’m not one to beat around the bush and make you read through all sorts of dribble on this website. I’m going to just give you solid advice and tips to help you improve your ad writing skills.
The Best Copywriting Tip
In my short experience as a copywriter, the best and biggest tip I can share for beginner copywriters and one I always follow is….
When you write an ad, the last thing you want to do is lie. Lying will get you nowhere in the long run. Dishonest copywriters’ ads will live a short life and a short career.
Does the truth sell?
It does if it’s an extraordinary part of the truth. And we as copywriters have to find the “unique selling point” and work around that.
Every product has something extraordinary about it. Some products will have it easy to find where others you’ll have to look deeper.
The bottom line is, never make up something false about a product in your ad or the results will be opposite to your goal in the long run. Remember, people are not stupid. Sure they can be influenced, but they are not stupid.
Thanks for reading.