The Power of Words is Vastly Underestimated
The Power of Words is Vastly Underestimated written by legendary copywriter Ted Nicholas
Sales Letter Design Tips – Text, Colors, White Space?
How to design your sales letter to keep readers interested. Design tips about text, color, white space, images and more.
What To Test With Sales Letter Split Testing
We know that split testing is the best way to refine our sales copy to find the best converting letter. But what are the things we need to split test on our sales letters? If you really wanted to, you could go on split testing every element of a sales letter forever. It depends on how far you want to take it, but for the sake of time and energy, let’s take a look at some of the most common…
How a story will keep people reading your sales letter
People love to hear and read stories. Take a movie for example. That’s just a story made into moving picture. A sales letter that incorporates a story will make an impact and get people to read your letter. Here’s why: Would you walk out of a movie half way through, before the story ends? Not likely. You want to keep watching to see what happens in the end. All of the highes onverting sales letters contain a story. But keep…
Writing Responsive Email Subject Lines
A bit part of marketing online is email marketing. I’m sure at some point in your career online, you will be sending out some sort of email promotion. To cut a long story short, a promo email is very much like a mini sales letter. You draw upon the AIDA system to get them interested and taking action. In most cases, that action will be to visit the sales page for the product you are promoting. But don’t let that…