When it comes to selling and promoting products, there are a number of tactics that you can use to help sell more, and the most known one is to utilize the power of storytelling. There are a number of advantages you’ll find with this method, and adding in a personal touch can really get the customers on your side and realizing that you can relate to what they are going through.
Why Does Storytelling Work?
There are a few different reasons why storytelling works, and in fact, Amish people use it which is why their businesses thrive.
Everyone likes to hear a story and in most cases, we are more inclined to purchase a product or a service from someone who has a good story we can relate to.
Telling a story is how you can get people to remember your business or your product. It differentiates your business from the next one and it can help you keep the attention of your readers and interested customers. This can help you get a point across and to sell your products.
Having a good story is memorable for readers and it can remind them of a problem they may be looking for a solution to. Good stories can stick with people longer and they remember the product it was selling. It hits your audience closer to home and can make them act on it a lot faster.
If you have the ability to use a story this can influence your potential clients to act now. You’ll see customers are more loyal to you and then word of mouth starts happening bringing in even more business.
Rules to Using Storytelling
If you’re going to use storytelling to market, there are a few ground rules to help make it work for you the most.
- Ensure your story makes sense
- Keep it short and to the point
- Make sure you have a unique story
- Make sure your story relates to the product and your audience
- Make it convincing
- Stick with one story
- Put a few details to pull on their hearts a little bit
- Make it believable
What if You Don’t Have a Story?
When you’re using storytelling to market a product, you don’t need to have one based on a personal experience. You just need to be able to make something believable. Make it something based on a real event and as long as you capture your audience, you can create any story you need to get the point across.
You can make a story up about a fake event or about an imaginary friend if you need to. You can make the story target issues your readers might be facing. When it comes to using a story the possibilities are limitless and endless. Every business has the ability to make a profit on their product or service by using the storytelling method.
As long as you have a product or service to market, you can use storytelling to your benefit.